New Americans Initiative


CREATIVE DIRECTION • BRANDING • PRODUCTION


The Los Angeles Public Library has been helping patrons along their Path to Citizenship for the past six years.
However, the immigration landscape has changed significantly since 2012, and with an estimated 1.5 million
New Americans residing in the city of Los Angeles alone, Mayor Garcetti and LAPL teamed up
with their community partners to create 4 dedicated spaces for Angelenos to get free immigration services and support.
These centers have staff that can guide individuals through every step of the process.



Enter WeAreGiants.... In the fall of 2016 we yet again teamed up
with the Library to create a naming system and brand identity for these
Citizenship Centers and Corners to welcome our newest Americans.


Our branding work was used to create 4 New Americans Centers across
Los Angeles, located at Central Library, Pacoima, Junipero Serra and Wilmington.
These centers offer free on-site immigration and naturalization services to all Angelenos.


Photography Courtsey of the Los Angeles Public Library